Location: Anywhere in Country
At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
The opportunity:
Designs, develops, and implements the marketing strategy for audit technology marketing. Conducts market analysis and audience segmentation to run successful marketing campaigns. This role translates business strategy into scalable, measurable, and market-facing marketing programs that drive growth, strengthen brand positioning, and deepen client and market engagement. Operating as a strategic partner to business and marketing leadership, the Associate Director owns the audit technology marketing portfolio end-to-end, including direction, prioritization, investment planning, and establishing and maintaining the operating rhythm needed to deliver outcomes. Leads cross-functional teams including professionals across the business and at all levels to deliver modern integrated marketing programs, drive measurable impact and continuously improve how marketing serves the business. Partners closely with the Audit Marketing Leader to integrate the audit technology marketing strategy, narrative and activation roadmap into the broader audit go-to-market approach.
Your Key Responsibilities:- Go To Market Strategy & Leadership
- Translate business priorities into a clear strategic marketing approach (target audiences, messaging direction, and activation roadmap) that guides team execution focused on audit technology.
- Develop and oversee market-facing strategy for audit technology marketing.
- Confidently serve as a strategic advisor to senior leadership (i.e. industry, service line, alliances, field or entrepreneurship) to shape market approach and activation.
- Own portfolio prioritization and trade-offs across initiatives; ensure the team focuses on the highest-impact work and reduces fragmentation/duplication.
- Manage agency and external partner relationships, anchored to specific business objectives, targeting and KPIs for each initiative.
- Partner with enabling teams (e.g., digital, marketing automation, analytics, communications, BD) to scale effective approaches and remove execution friction.
Content, Narrative & Market Presence:
Set strategic narrative and messaging frameworks for priority markets, growth themes and key offerings to ensure consistent, differentiated market presence.
Ensure brand, quality, and risk alignment across outputs, applying appropriate governance and review disciplines.
People Leadership & Operating ModelSet priorities, coach business leaders, and build a high-performing, inclusive team culture.
Hold the team accountable to priorities, milestones, and performance outcomes; address execution gaps, remove blockers, and ensure follow-through.
Build capability and capacity within the team through ongoing development, feedback, and modern marketing skill building.
Stakeholder Partnership & Influence:- Serve as the trusted marketing advisor to senior business leaders (i.e. industry, service line, alliances, geo, entrepreneurship) to shape market-facing strategy and activation.
- Build and maintain deep, trusted relationships with key stakeholders and marketing leaders; proactively identify opportunities, surface risks, and drive alignment on priorities and decisions.
- Drive integration across marketing, BD, communications, and digital teams to deliver cohesive execution and a consistent market presence for audit technology.
- Represent marketing leadership in priority forums; influence decision-making through data, insight and clear recommendations.
- Skills And Attributes For Success
- Deep expertise in modern B2B marketing and go-to-market strategy.
- Demonstratable experience in translating technical content into market-facing materials that demonstrate business value.
- Strong commercial acumen and executive presence; able to influence senior stakeholders and operate as a trusted advisor.
- Proven ability to lead teams and drive outcomes in complex, matrixed organizations.
- Strong strategic thinking paired with operational excellence, able to translate ambiguity into clear direction, priorities, and delivery plans.
- Demonstrated ability to use data, analytics, and technology to measure impact and optimize marketing investments.
- Excellent communication skills, including executive-level storytelling, stakeholder management, and cross-functional leadership.
- To qualify you must haveBA/BS degree or relevant experience.
- No less than 8–10 years relevant experience.
- Usually has responsibility for three-to-five subordinate staff members. Frequently accomplishes day-to-day tasks through subordinate professionals with little direction.
Other Requirements: Occasional travel required.
What We Offer:
YouAt EY, we harness our collective strength to empower you to shape your future with confidence through professional growth, personal fulfillment and an inclusive culture. Learn more at ey.com/us/careers. We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job is: New York City, Boston, and Washington DC Metro Areas, Washington State, and Southern California offices – $154,300 to $277,700 Bay Area California offices – $160,700 to $289,300 All other offices locations in the US, including Sacramento – $128,600 to $254,600 Individual salaries within these ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being. EY | Building a better working worldEY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. All in to shape the future with confidence. EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY's Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com.
