Vice President of Sales

Location: Remote (Nationwide)

Reports To: President

Position Type: Full-Time — Replacement/Backfill

Direct Reports: Business Development Managers,

Position Summary: Our client, a well-established national consumer products company, is seeking an experienced Vice President of Sales to lead its national Grocery Channel business. This executive-level role is responsible for channel strategy, revenue growth, profitability, key account relationships, and sales-team performance. The VP of Sales will work closely with executive leadership and cross-functional partners to expand the Company’s grocery presence, strengthen retailer relationships, and achieve sustainable financial results.

Sales Strategy and Channel Performance: Develop and execute the national sales strategy and annual operating plan for the Grocery Channel. Own channel performance, including revenue growth, profitability, trade spend, forecasting, and headcount planning. Establish individual and team sales goals and monitor performance against established targets. Analyze sales results, customer performance, market trends, and competitive activity to guide business decisions. Identify and develop new accounts, markets, and growth opportunities within the Grocery Channel. Evaluate opportunities for private-label, co-branded, exclusive, and customized grocery retail programs. Ensure compliance with Company pricing guidelines, approved trade-spend parameters, and contractual obligations.

Key Account and Business Development: Build and maintain senior-level relationships with national and regional grocery retail partners. Develop and oversee strategic account plans for key grocery customers. Lead customer presentations, contract negotiations, pricing strategy, business reviews, and program development. Partner with the sales team to introduce new programs and expand business within existing and prospective grocery accounts. Serve as the primary liaison between grocery retail leadership and the Company's executive leadership. Represent the Company at trade shows, retailer meetings, and other industry events.

Team Leadership: Lead, coach, and develop a geographically dispersed team of Business Development Managers. Clearly communicate performance expectations and hold team members accountable for results. Conduct performance evaluations and provide ongoing coaching, feedback, and development. Build organizational bench strength through succession planning, talent development, and effective workforce planning.

Executive and Cross-Functional Leadership: Present sales results, forecasts, business risks, and strategic recommendations to executive leadership. Represent Grocery Channel priorities in Company-wide planning and decision-making. Collaborate with other Sales Vice Presidents to identify cross-channel opportunities and align sales strategies. Partner with Marketing, Operations, and Finance on merchandising programs, promotional strategies, pricing, inventory planning, and demand forecasting. Perform other duties as assigned.

Qualifications: Minimum of 15 years of progressive sales experience, including significant sales leadership responsibility. Demonstrated experience building, leading, and developing a sales or account-management team. Grocery Channel sales experience required. Proven success managing national or regional grocery chain relationships and generating measurable revenue growth. Experience with retail P&L ownership, annual operating plans, budgeting, forecasting, trade-spend management, and merchandising programs. Strong executive-level sales presentation, negotiation, contract-management, and strategic account-planning skills. Experience presenting business reviews, forecasts, and strategic recommendations to senior and C-suite leadership. Demonstrated ability to lead and motivate a remote, geographically dispersed sales team. Proficiency with CRM systems, sales analytics tools, and Microsoft Office. Ability and willingness to travel extensively for customer meetings, trade shows, and Company meetings. Greeting card, consumer products, or related retail sales experience preferred. Experience with grocery category management, private-label programs, and exclusive retail partnerships preferred. Bachelor’s degree preferred.

Compensation and Compliance: Compensation for this role will be based on experience, qualifications, and geographic location, and will comply with all applicable federal, state, and local pay transparency and equal pay laws.

Equal Opportunity Employer: The Company is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected characteristic in accordance with applicable federal, state, and local laws.