Digital Marketing Manager
robert halfCharlotte, NC
Digital Marketing Manager
APPLY NOW (opens in a new tab)About the role
We are continuously expanding our network of Digital Marketing Managers for future opportunities with growing organizations. We are interested in connecting with professionals who can lead digital marketing strategy, optimize website performance, drive lead generation, and support brand growth across multiple digital channels. The ideal candidate combines expertise in digital marketing, website management, analytics, content strategy, marketing automation, and team leadership to drive measurable business results. These professionals are typically responsible for growing digital audiences, generating qualified leads, improving marketing performance, managing digital platforms, and ensuring a consistent brand experience across web, email, search, and social channels.
Responsibilities:
Lead and develop digital marketing teams, providing strategic direction, coaching, and performance management.
Own website content, user experience, CMS management, landing pages, and ongoing digital platform optimization.
Develop and execute lead generation strategies while tracking lead volume, conversion rates, and cost-per-lead performance. Manage email marketing campaigns, drip programs, customer nurture journeys, and marketing automation initiatives.
Create and oversee digital content strategies, including blogs, SEO content, website content, and audience engagement campaigns.
Monitor and report on digital marketing KPIs, including website traffic, leads, engagement, conversions, and ROI.Manage digital advertising partners, website vendors, agencies, photographers, videographers, and other third-party marketing partners.
Oversee SEO, SEM, local listings, digital mapping platforms, and online directory management.
Research and implement new digital marketing channels, technologies, AI tools, and automation opportunities.
Develop marketing workflows, reporting processes, and SOPs to improve efficiency, consistency, and scalability.
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JOB OVERVIEW
Experience level
Manager
Location
Charlotte, NC
Occupation
Marketing Managers
Industry
Advertising Agencies
Posted
2 days ago
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