Generative Search Architect: AI-Driven Brand Discovery

Abbott Laboratories is seeking a Generative Search Strategist to optimize Abbott’s enterprise digital presence across Abbott.com and brand storytelling platforms. You will drive AI-driven discovery, implement GEO/SEO best practices, and mature content frameworks for structured content and editorial workflows. You will partner with content, digital marketing, and public affairs teams to deliver scalable playbooks, dashboards, and training on traditional and generative search.