Manager, Marketing Strategy, GIMC GBM

Overview In this role you drive the end-to-end communications plan that guides how an idea travels across paid, owned, earned and creator channels. You translate briefs into a comprehensive strategy, audience architecture, and channel sequencing, then partner with creatives and channel owners to deliver. You stay with campaigns through delivery, measuring impact and guiding iterations. You shape planning discipline at scale, working with global teams to ensure plans align with product truth and market reality. Responsibilities Write communications strategies for tiered campaigns and priority programmes: audience, messaging architecture, channel role, sequencing, and measurement line Advise intake on how much a brief warrants, from always-on to full campaigns Define the role of each channel across organic social, creator, paid, lifecycle, web and events; collaborate with channel owners on distribution and sequencing Build and maintain audience architecture and personas for SMB, mid-market, enterprise, agency; test personas against regional feedback Translate comms plans into briefs for creative, channel and events teams; stay involved through development and judge work against the plan Set the scorecard with the measurement owner before work starts; review results weekly and feed insights into the next plan Own the plan through to market: ensure delivery matches the plan and close gaps with channel and creative leads; partner with product marketing, regional teams and agencies to ground plans in product truth and market reality Key requirements 5+ years of experience in comms planning, connections planning or channel strategy, with substantial agency-side experience at a creative, media or integrated agency Brand strategy experience: positioning, audience insight and messagingB2B experience: planned for a business buyer, long consideration cycle, pipeline-focused metrics; at least two B2B campaigns Experience planning social and creator-led work; understanding platform behavior and content formats that earn attention Persona work: built personas from research and data and used them to shape plans Clear writing and deck creation Strategic thinking with stakeholder presentation skills Cross-functional collaboration and project management Ad tech or platform marketing experience Lifecycle or CRM planning Understanding of measurement and analytics for marketing programs