Community Specialist

Key responsibilities: Develop and execute content strategies focused on answer engine optimisation (AEO) to improve communications discoverability. Collaborate with diverse teams such as Public Relations, Product Marketing, and SEO to create credible content. Identify and address audience information needs across various communication contexts. Research, write, edit, and produce a range of communication assets including FAQs and executive briefs. Build and maintain editorial frameworks and reusable content modules. Engage in proactive storytelling and identify promising angles for media and partner narratives. Monitor AI trends to inform and adjust content strategies. Apply principles of effective communication to assignments, ensuring clarity and engagement. Develop editorial principles and training to enhance AEO capabilities. Manage multiple projects, balancing editorial quality and stakeholder expectations.

Role requirements: 5-7 years of experience in relevant fields such as public relations or content strategy. Proficiency in storytelling with the ability to translate complex information into engaging content. Knowledge in AEO, SEO, and content discoverability. Strong project management skills for coordinating across teams. Experience in the travel or technology sector is advantageous. Familiarity with content performance and analytics tools.