About the role

Email & Lifecycle Marketing Specialist We work with companies that know retention is just as important as acquisitionand we're looking to connect with Email & Lifecycle Marketing Specialists who know how to nurture customers through every stage of the funnel. If you're passionate about building journeys that engage, convert, and retainwe'd love to hear from you.
Responsibilities:
  • Develop and execute email and SMS campaigns, including automated flows
  • Segment audiences and personalize communications based on behavior and lifecycle stage
  • Collaborate with designers and copywriters to create high-performing lifecycle content
  • Track and optimize key metrics: open rates, CTRs, CVR, churn, and reactivation
  • Lead A/B testing across subject lines, templates, timing, and frequency
Qualifications:
  • 23+ years of experience in lifecycle, CRM, or email marketing
  • Hands-on experience with tools like HubSpot, Active
  • Campaign, Klaviyo, Omnisend, Braze, Iterable, or Mailchimp
  • Strong grasp of customer journeys, automation logic, and engagement KPIsAnalytical mindset with the ability to turn retention data into actionable strategy
  • Experience with: SMS Push notifications In-app messaging

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JOB OVERVIEW

Experience level

Senior

Location

Miami, FL

Occupation

Market Research Analysts and Marketing Specialists

Industry

Marketing Consulting Services

Posted

yesterday

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