Director of B2C Marketing & Enrollment Strategy
year upEast Boston, MA
Director of B2C Marketing & Enrollment Strategy
year upEast Boston, MA
today
Occupations
Marketing ManagersAdvertising and Promotions ManagersMarket Research Analysts and Marketing SpecialistsIndustries
Educational Support ServicesAdvertising AgenciesColleges, Universities, and Professional SchoolsAbout the role
Year Up United is seeking a Director of B2C Marketing to lead participant enrollment marketing and alumni engagement, shaping the B2C strategy and overseeing content and creative across channels. You will partner with Strategic Communications to ensure consistent enterprise messaging and drive impact across the funnel. You will manage multi-channel campaigns (email, SMS, social, web, print, video) and coordinate paid media partnerships, with a focus on measurable enrollment results and ROI.
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JOB OVERVIEW
Experience level
Manager
Location
East Boston, MA
Occupation
Marketing Managers
Industry
Educational Support Services
Posted
today
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