Sr. Paid Media Specialist

POSITION OVERVIEW: This is a full-time on-site position in our North Scottsdale office (DC Ranch).The Paid Media Specialist will manage and execute all aspects of digital advertising campaigns across Google, Facebook, Instagram, and LinkedIn. The ideal candidate is highly skilled in paid search and social media platforms, proficient in tracking, conversions, and analytics implementations, and can optimize campaigns to deliver exceptional results for our clients.

KEY RESPONSIBILITIES: Develop, implement, and manage paid media campaigns on Google Ads, Facebook, Instagram, and LinkedInOversee full campaign lifecycle: planning, set-up, monitoring, optimization, and reportingExecute detailed tracking and analytics implementations using tools such as Google Tag Manager, Google Analytics (GA4), and Facebook Pixel to track events and conversionsEnsure all key events and conversions across client websites are accurately tracked for actionable reportingRegularly analyze campaign performance, identify optimization opportunities, and implement improvements to maximize ROIWork with clients and internal teams to provide strategic guidance on paid media efforts, KPIs, and campaign effectivenessSet up and maintain conversion tracking for calls, form submissions, e-commerce, and other client-specific goalsGenerate and present detailed performance reports and insights to clients regularlyStay current on the latest trends, tools, and best practices in digital marketing and tracking technologiesManage budgets, campaign pacing, and bid strategies to meet performance goalsCollaborate with internal teams for cohesive marketing strategies that align paid media with other marketing initiativesQUALIFICATIONS5+ years of hands-on experience managing Google Ads, Facebook, Instagram, and LinkedIn ad campaignsProficient in setting up and optimizing conversion tracking, including using tools like Google Tag Manager, Google Analytics (GA4), and Facebook PixelAdvanced understanding of PPC (Search & Display), paid social campaigns, and retargeting strategiesProven ability to develop, manage, and optimize campaigns based on analytics-driven insightsStrong proficiency with Google Tag Manager for setting up custom events, tags, triggers, and variablesExperience with implementing tracking scripts and troubleshooting issues related to tracking on various CMS platforms (WordPress, Shopify, etc.)Google Ads Certification is requiredStrong analytical skills, with an ability to translate complex data into actionable insightsStrong communication skills, both written and verbal, with the ability to explain campaign results and recommendations to clientsExperience with reporting tools such as Google Data Studio or similarProficient in Microsoft Excel or Google Sheets for reporting and analysisDetail-oriented, highly organized, and able to manage multiple projects for various clients simultaneouslyExperience managing large budgets of $100,000+PREFERRED QUALIFICATIONSExperience with LinkedIn Ads and any experience with other paid media platforms (e.g., TikTok, X) Knowledge of SEO and how it integrates with paid media campaignsExperience with A/B testing and landing page optimizationCOMPENSATION & BENEFITSCompetitive salary based on experienceMedical, dental & vision insurance 401(k) plan + company matchShort-term & long-term disabilityLife InsurancePaid vacation, sick time, and holidaysApple products – full setup with the latest hardware and softwareVIIRL sponsored – snack bar/lunches/team outings