Business Development Manager - Franchise Channel
unifiSacramento, CA
$80,000APPLY NOW
Business Development Manager - Franchise Channel
unifiSacramento, CA
3 days ago
Industries
Business AssociationsAdministrative Management and General Management Consulting ServicesMarketing Consulting Services$80,000
APPLY NOWAbout the role
Overview:
- We’re looking for a highly driven Business Development Manager to lead the acquisition of new franchisor channels and expand our portfolio of franchise brands.
- This role sits at the center of our growth strategy—identifying and closing franchisor relationships that unlock access to entire networks of franchisees. You’ll combine outbound sales, relationship building, and hands-on marketing execution to create and convert opportunities.
- This is a “full-stack” business development role: part hunter, part relationship manager, and part growth operator.
- Key Responsibilities What You’ll DoNew Franchisor Acquisition
- Identify, target, and engage franchise brands that align with our ideal channel profile
- Execute outbound prospecting via email, LinkedIn, phone, and industry events
- Own the full sales cycle—from initial outreach through brand close and onboarding
- Build and maintain a strong pipeline of franchisor opportunitiesCRM & Growth Execution
- Own and manage CMR records and activities
- Build and execute targeted email campaigns for franchisor outreach
- Develop lead generation workflows, sequences, and automation
- Track, analyze, and optimize campaign and pipeline performance
- Maintain clean, accurate data and reporting within CRMReferral & Channel Relationships
- Develop and manage relationships with consultants, brokers, and industry channels
- Create consistent inbound opportunities through referral channels
- Nurture and expand brand relationships into long-term growth drivers
- Events, Conferences & Travel
- Represent the company at industry conferences and franchise events
- Actively network, generate leads, and schedule meetings with franchisor prospects
- Travel regularly to attend events, build relationships, and close deals in person
- Own pre- and post-event outreach strategies to maximize ROIRelationship Management
- Build trust with franchisor executives and leadership teams
- Clearly communicate our value and how we support franchisee success
- Partner with internal teams to ensure smooth onboarding and long-term success
- What We’re Looking For4–7+ years in business development or B2B sales in the franchise industry Experience in franchising, multi-location businesses, or SaaSStrong experience using HubSpot (or similar CRM) for outreach, campaigns, and pipeline management
- Proven ability to prospect, generate leads, and close deals independently
- Experience running email campaigns and outbound sequences
- Comfortable attending and working conferences/events as a core part of the role
- Excellent communication skills, especially with senior stakeholders
- Highly self-motivated, organized, and execution-focused
Bonus:
- Existing network within the franchise ecosystem
- Experience managing referral or channel relationships What Success Looks Like
- Consistent acquisition of new franchisor channels
- A predictable, well-managed pipeline in CRMHigh-performing outbound campaigns generating qualified opportunities
- Strong ROI from conferences and industry events
- A growing network of referral channels driving inbound leads Why This Role Matters
- Each franchisor brand unlocks access to an entire network of franchisees—making this one of the highest-leverage growth roles in the company. Your ability to build, manage, and convert this pipeline directly drives company expansion. Work Environment
This is a fully-remote position that requires a professional work environment and consistent availability during standard business hours. The Business Development Manager must maintain a workspace conducive to managing teams, collaborating with leadership, and delivering high-quality service to clients. Starting salary $80,000 plus commission
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JOB OVERVIEW
Salary
$80,000
Experience level
Manager
Location
Sacramento, CA
Occupation
Sales Managers
Industry
Business Associations
Posted
3 days ago
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