Analytics and Insights Engineer II

Overview In this role, you apply advanced marketing analytics to help clients optimize customer journeys and drive growth across paid, owned, and earned channels. You work across Marketing, Advertising, Commerce and Product Innovation to shape measurement, data strategy, and performance analytics. You translate complex data into actionable insights and executive-ready storytelling, enabling data-driven decisions. This position combines analytics, visualization, and cross-functional collaboration to deliver measurable marketing impact. Responsibilities Map and optimize end-to-end customer journeys using advanced analytics and visualization tools to uncover pain points and growth opportunities Identify business questions, design analyses, and demonstrate impact of recommendations across paid, owned, and earned channels Leverage background in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling, and data quality Apply analytics across omnichannel channels (media, social, site/app, CRM, VOICe of the customer) to derive insights Engage with large datasets and provide actionable recommendations using tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMCCreate data-driven narratives and dashboards for executive audiences, linking cross-channel data for a holistic view Support measurement plans, tagging, modeling strategies, and experimentation/A/B testing deployment Key requirements 2+ years of experience in digital marketing/advertising analytics with MMM and/or attribution for large clients 1+ years of Adobe Customer Journey Analytics (CJA) experience Bachelor’s degree or equivalent professional experience Ability to travel ~30% depending on client engagements Authorized to work in the United States without employer sponsorship Excellent communication and client-facing presence Strong collaboration and team leadership Project management with ability to meet deadlines Adobe Analytics TableauSQL