About the role

underdog & company is looking for an Associate Creative Director, Creative Strategy to bring ideas to life at the intersection of sports, culture, and brand storytelling. As a senior member of a newly forming creative strategy team, this person will serve as both a strategic thought partner and a hands-on creative leader. They will turn complex business challenges into clear strategic platforms, original experiential and sponsorship ideas, and compelling narratives that move clients and win new business. Our team supports a diverse network of agencies and clients, from brands and B2B businesses to teams, leagues, and the agencies themselves. The right candidate will be equally comfortable leading a brainstorm, shaping a pitch narrative, presenting to senior executives, and jumping into the details of a deck. Agency experience is required. This role reports to the VP of Creative Strategy. Key Responsibilities●      Lead creative strategy and concept development for priority client assignments, integrated campaigns, and new business pursuits.●      Turn business objectives, audience insights, and cultural tensions into sharp strategic platforms and original activation ideas.●      Lead brainstorms and working sessions, helping teams generate, evaluate, and strengthen ideas against the brief.●      Build clear activation ecosystems that demonstrate how a central idea can scale across experiential, sponsorship, content, social, and other consumer touchpoints.●      Shape presentation narratives, strategic frameworks, manifestos, taglines, messaging systems, and high-impact pitch materials.●      Lead senior client conversations and confidently present strategic and creative recommendations to C-suite audiences.●      Guide and elevate the work of junior strategists, writers, and cross-agency collaborators through clear, constructive creative direction.●      Own the editorial direction of quarterly trend reports, category-specific insights, and external thought leadership.●      Help build the team’s creative process, including briefing tools, brainstorm structures, templates, review standards, and shared resources.●      Move fluidly between long-term brand thinking, fast-turn pitches, and hands-on creative execution.
Qualifications: We are looking for candidates with 8+ years of experience across creative strategy, copywriting, brand experience, advertising, or integrated marketing.●      A portfolio demonstrating strong conceptual thinking, strategic storytelling, and campaign or activation ideas, not only finished copy.●      Experience developing experiential, sponsorship, sports, entertainment, or culturally relevant brand work.●      Proven ability to lead high-stakes pitches and present confidently to senior clients.●      Exceptional writing and editing skills across strategic, emotional, and highly practical communications.●      Experience guiding junior contributors and elevating cross-functional creative work.●      Comfortable working with ambiguity, shifting priorities, and the pace of a growing, entrepreneurial organization.
Salary Range: $115,000 - $135,000

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JOB OVERVIEW

Salary

$115,000 - $135,000

Experience level

Manager

Location

New York, NY

Occupation

Advertising and Promotions Managers

Industry

Advertising Agencies

Posted

3 days ago

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