Vice President of Sales

Looking for a hands-on, EdTech player/coach role where you are the entire sales function and own the number, the pricing, and the P&L?CK-12 is fundamentally changing how students learn and teachers teach by operating at the unique intersection of school curriculum and advanced, AI-native adaptive learning. Through its customizable FlexBooks® and its AI tutor, Flexi, CK-12 provides high-quality, deeply interactive STEM curriculum to schools at a fraction of the traditional cost. They seek a hands-on, player/coach Vice President of Sales to accelerate its footprint across the United States. This person will be CK-12’s only salesperson: there is no sales team to manage, so the Vice President of Sales will personally prospect, run, and close every deal while building the processes a future team will run on. You will drive the widespread adoption of CK-12 across public school districts, private institutions, and charter networks. Unlike traditional core curriculum sales, this role requires a disruptive go-to-market approach. CK-12’s base platform is free, and it is powerful on its own. The Vice President of Sales will build on that foundation by selling the value-adds districts pay for, such as enterprise-level implementations, premium AI analytics and support, and professional development services, and will convert an extensive, pre-existing network of K-12 decision-makers into active, paying partnerships. You will be selling a product that solves two of the biggest problems for school districts today: shrinking curriculum budgets and the urgent need for safe, effective AI integration in the classroom. This is an opportunity to lead a paradigm shift in how U.S. schools adopt digital learning materials, at a mission-driven organization that offers real ownership of pricing, strategy, and growth. Major Responsibilities Drive U.S. Adoption and Revenue: Lead the end-to-end sales strategy for the U.S. market and personally close large-scale implementations of CK-12’s portfolio of products in major public school districts and top-tier charter networks. Leverage a District Network: Use established relationships with district Superintendents, Chief Academic Officers, CIOs, and Curriculum Directors to immediately generate substantial, highly qualified leads. Sell Value on Top of Free: Make a compelling case for paid value-adds to districts that already use, or could use, CK-12’s free platform, showing clearly what the premium offerings add and why they are worth the investment. Shape Pricing and Packaging: Help price CK-12’s products and offerings, design packages and tiers, and refine them based on market feedback. Own Budgets, Forecasts, and the Sales P&L: Build and manage the sales budget, deliver accurate new-business and renewal forecasts, and run the sales P&L.Position Against Core and Adaptive Competitors: Expertly position CK-12’s value proposition against heavy-weight digital curriculum providers (e.g., Edmentum, Great Minds), adaptive practice platforms (e.g., IXL), and emerging AI tools (e.g., MagicSchool AI, MATHia).Navigate Complex Procurement: Lead complex deal cycles, navigating state-level adoptions, district board approvals, and charter network purchasing processes. Build the Playbook: As the only salesperson, develop the go-to-market strategy and the sales processes, tools, and playbook for selling AI-native educational tools to districts that are eager for innovation but cautious about implementation and budget constraints. Cross-Functional Partnership: Work closely with CK-12’s Product, Engineering, and Educator Success teams to align market feedback with assessment design initiatives and product roadmaps.