Public Relations Assistant

Key Responsibilities: Develops dynamic media strategies that drive impact not just impressions Executes PR, influencer engagement, analyst relationships, and/or community outreach campaigns for clients that result in targeted media coverage Cultivates top-tier and targeted media relationships across B2B space as well as analyst relationships to foster coverage of client products Positions client executives as thought leaders through relevant speaking opportunities, media interviews and/or industry recognition (e.g., awards)Reviews and drafts press releases, media statements, speeches and other press materials Maintains a high awareness of relevant B2B PR industry trends to deliver fresh ideas that drive media coverage Tracks and measures PR efforts and demonstrate impact to client’s business objectives Leverages AI tools to optimize media outreach and improve PR strategies Required experience and skills: Bachelor’s degree in Marketing, Public Relations, Communications, or a related field Minimum of 1 year of experience in B2B public relations, with a demonstrated ability to manage and execute campaigns successfully Proven track record in executing strategic PR plans that drive results Exceptional writing and storytelling skills, with a keen eye for detail and an ability to adapt tone and style across various platforms Strong communication, and interpersonal skills, with the ability to build relationships and work collaboratively across teams History of setting ambitious goals and consistently achieving them, demonstrating resilience and innovation Experience with AI-powered tools in the PR or communications space, leveraging technology to improve efficiency and results Proficiency in Muck Rack for media outreach, monitoring, and reportingPR agency experience highly preferred, with a proven ability to manage multiple accounts and clients simultaneously