Freelance Campaign Copywriter

Campaign CopywriterIdea Peddler is seeking a freelance Campaign Copywriter with agency experience to support destination, tourism, hospitality, and place-based marketing are looking for a builder. Someone who understands agency life, can work quickly, and knows how to take a partially developed concept and expand it into a campaign.This role is less about creating the original strategy and more about helping bring strategic and creative ideas to life through language.Additional consideration will be given to candidates with destination, tourism, hospitality, hotel, resort, or travel industry experience.Experience4–7 years of advertising agency experiencePortfolio demonstrating campaign development and advertising workExperience developing headlines, campaign extensions, and messaging systemsHospitality, destination, travel, tourism, lifestyle, or experience-based brands preferredWhat You'll DoDevelop campaign headlines and advertising copyCreate hooks, messaging territories, and campaign extensionsBuild tone-of-voice systems and messaging frameworksExpand strategic and creative concepts into executable campaignsDevelop multiple routes, options, and variationsWrite across digital, print, social, video, outdoor, experiential, and presentation formatsSupport Creative Directors and Strategists throughout concept developmentThe Right CandidateYou are comfortable receiving:A strategic insightA campaign territoryA positioning statementA creative conceptA rough idea on a whiteboardAnd turning it into:HeadlinesHooksMessaging frameworksCampaign extensionsTone systemsAdvertising executionsLong-term campaign languageYou are not expected to lead the are expected to help build the work.You know how to generate options, explore possibilities, and help ideas become campaigns.Portfolio RequirementsPlease submit:Portfolio website or PDF3–5 examples of advertising campaign workExamples demonstrating headline development and campaign expansionBrief description of your role on each project