Senior Director, Paid Media & Analytics

Responsibilities: Review and guide media plans across digital, social, video, CTV, programmatic, search, and audio Lead campaign measurement, optimization, and post-campaign reporting Analyze performance across channels, audiences, and timing to improve targeting and channel mix Develop audience, competitive, and historical analyses to inform strategy and release planning Build title-level test-and-learn agendas across variables like audience and messaging Collaborate with Research, Creative, Digital, Social, Distribution, and Technology teams on audience strategy and reporting Evaluate media-measurement partners and support RFPs/new-tool assessments Create dashboards, reporting tools, and scalable workflows to reduce repetitive requests Lead postmortems and cross-title analyses, sharing best practices with teams Present insights and recommendations to Media and Marketing leadership Mentor and develop team members to elevate analytical standards Stay current on platform changes and emerging tools, applying practical use cases

Key requirements: Bachelor's degree 8+ years in paid-media, performance/digital marketing or related field Experience with agency partners and managing multi-title campaigns Hands-on knowledge of major ad platforms (Meta, Google, YouTube, TikTok, Snapchat) Strong measurement and attribution expertise (brand lift, cross-channel reporting, test-and-learn) Advanced Excel, dashboarding, and data-analysis skills Ability to synthesize data into actionable recommendations Strong communication and stakeholder-management skills; ability to present to senior leaders Proven ability to mentor and manage multiple campaigns in a fast-paced environment Collaborative mindset Strategic thinker Effective communicator Meta Google Ads YouTube