Angler-Driven PMM for Performance Fishing Gear
columbia sportswearPortland, ME
About the role
Columbia Sportswear Company in Portland, OR is seeking a Product Marketing Manager for the Performance Fishing Gear (PFG) business to lead category and product marketing initiatives. You will serve as the fishing consumer expert, shaping seasonal GTM plans that resonate with anglers across North America. You'll translate product benefits into compelling consumer storytelling, collaborate with insights, product creation, partnerships, and digital marketing, and measure performance to refine
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JOB OVERVIEW
Experience level
Senior
Location
Portland, ME
Occupation
Marketing Managers
Industry
Sporting Goods Retailers
Posted
today
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