Identity Graph Architect, Senior Consultant

Overview: In this role you design and optimize enterprise identity resolution and cross-channel customer journeys within Deloitte’s Advertising, Marketing & Commerce practice. You will deliver a unified customer view, data collection strategies, and governance while enabling real-time personalization through Adobe Journey Optimizer. You will collaborate with product, analytics, and engineering teams to translate business needs into scalable technical solutions. The opportunity combines identity data management with marketing technology to drive customer and commercial outcomes at scale. Responsibilities Identity Graph Management: maintain and evolve the identity graph with identity partners to improve matching and resolution accuracy Data Collection Architecture: design data collection strategies using tagging solutions to feed the identity graph Use Case Development: translate business use cases into scalable architectures Traceability: link identity resolution outputs back to source data for origin traceability Quality Monitoring: build reporting/monitoring to flag data anomalies and mismatches Privacy and Compliance: align data handling with U.S. privacy requirements Collaboration: align data strategy with product, marketing, analytics, and engineering teams Documentation and Specifications: create technical specs and stakeholder documentation Stakeholder Engagement: map requirements and make recommendations Innovation: identify opportunities to improve customer data capabilities Adobe Journey Optimizer integration and journey design (if considering Adobe Journey portion): design and configure end-to-end journeys in AJO, integrate with AEP, and lead delivery across Adobe platforms and client stakeholders AJO-D and decisioning configuration: implement offer and decisioning capabilities to enable real-time personalization