PPC Specialist

PPC Specialist Job Duties: Meet client goals through end-to-end paid media initiativesPlan, develop, and implement, manage, and optimize comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search engine marketing platforms including but not limited to: paid search, remarketing, display, and video campaignsManage and optimize paid social campaigns on Facebook and LinkedInCommunicate with clients, discuss strategy, create and present monthly reportsTake responsibility for all client deliverables and PPC resultsSpec A/B tests and landing pagesWrite engaging ad copy for Google, Facebook and LinkedIn adsPerform comprehensive keyword and competitor researchSpec enticing display and Facebook/LinkedIn ad creativesAnalyze performance and come up with strategies to improve campaigns and conversion ratesKeep up to date with paid media best practices, bid management systems, keyword development tools, and industry researchAchieve targeted ROI on a monthly basisContinuously monitor, identify and improve all three components of the Google Ads Quality Score: Ad Relevance, Expected CTR, and Landing Page ExperienceEnsure keyword targets, landing page content, and text ad copy are all in close alignment and optimizedAlways keep the clients' best interest at heart -- even if that means telling them that PPC is not how they should invest their budgetTreat our company and our clients' companies as if they were your own