Content and Creator Senior Analyst
pepsiPurchase, NY
Content and Creator Senior Analyst
pepsiPurchase, NY
yesterday
Occupations
Market Research Analysts and Marketing SpecialistsMarketing ManagersAdvertising and Promotions ManagersAbout the role
Overview:
SodaStream is seeking a creative, strategic and results-driven Content & Creator Manager to join the North America Marketing team. Reporting to the Brand Marketing & Activation Manager North America, this role is responsible for developing and executing content, creator, influencer, social media, and social commerce programs that drive awareness, engagement, consumer education, trial, and long-term brand growth for North America. The role serves as North America's subject matter expert in creator marketing, content activation, social engagement, and emerging social commerce platforms. Working closely with category marketing, media, e-commerce, agencies, and external creator partners, the role helps bring brand strategies to life through culturally relevant content, creator partnerships, influencer activations, and always-on social programming. The position plays a critical role in building SodaStream's creator, content, and social capabilities, ensuring the brand remains relevant, discoverable, and engaging across evolving consumer platforms and communities.
Responsibilities:
Develop and execute large-scale influencer and creator programs across the USA and Canada that support brand campaigns, innovation launches, seasonal moments, and always-on activation initiatives. Develop influencer and creator strategies, briefs, audience frameworks, and activation plans, partnering with agency teams on creator identification, contracting, relationship management, and program...
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JOB OVERVIEW
Experience level
Senior
Location
Purchase, NY
Occupation
Market Research Analysts and Marketing Specialists
Industry
Soft Drink Manufacturing
Posted
yesterday
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