Salesforce Consultant

JD: Role OverviewFunctional Consultant / SME who will lead the functional design, GE stakeholder engagement, and requirements alignment of the Salesforce Trade Promotions Management (TPM) implementation.

Key Responsibilities: Translating business needs into scalable TPM solutions, aligning requirements with emerging industry trends driving transformation across planning, budgeting, execution, and analytics. Lead functional workshops with GE Appliances stakeholders Leverage L2–L5 TPM process mapping to refine requirements for TPM Define and document business requirements, promotion workflows, and approval hierarchies. Collaborate with technical teams to design and validate Salesforce TPM configurations and integrations. Document requirements for joint business planning with retail partners by leveraging collaborative dashboards and shared promotion calendars. Drive adoption of AI-powered scenario modeling, budget optimization, and real-time execution monitoring to improve process maturity for GE Appliances. Support personalized promotions and omnichannel campaign management using Salesforce Marketing Cloud. Align TPM strategies with GE’s ESG goals, including sustainability-linked promotions and reporting. Facilitate change management and training for end-users and business teams. Monitor KPIs and ROI metrics to continuously refine promotion strategies.

Required Skills & Experience: 10+ years of experience in Consumer Goods, or Retail; must have executed several projects in Trade Promotions. Strong understanding of TPM lifecycle: planning, budgeting, execution, claims, and analytics. Basic knowledge of integration requirements for a holistic TPM solution Excellent stakeholder management and communication skills. Ability to translate business needs into functional specifications and user stories. Experience in consumer durables or appliance industry is a strong plus.