Senior Creative Strategist ($120K-$150K USD + Bonus)

The Role: We're hiring a Creative Strategist to own a pod of AI video editors and turn briefs into ads that convert. You report to the Head of Performance Creative and you own your pod's output end to end: concept, script, hook, direction, iteration. The numbers side of this business is covered. What's not covered is the thing the numbers side is permanently starving for: a steady pipeline of test-ready paid creative shipped fast enough to stay ahead of fatigue on Meta and TikTok. Most of it will be AI-generated video. Your job is to make sure it converts. Why This Role Matters Creative volume is the growth ceiling. Growth can scale spend faster than the team can produce ads worth scaling. Every week without fresh concepts is CAC drifting the wrong way. This role feeds the machine. What You'll OwnConcepts, scripts, hooks, and briefs for your editors, across Meta and TikTokDirect AI video output: realism, style consistency, pacing, the hook in the first two seconds Brief-to-live turnaround measured in days A structured testing rhythm: net-new concepts plus systematic iteration on winners Performance Fluency Live in the dashboards: hook rate, hold rate, CTR, CPA, ROASTurn last week's results into this week's briefs without being asked Know a creative problem from an offer or audience problem, and own the first oneAI & WorkflowAI video generation is the default, not the exception; you know the tools well enough to direct people using them Watch competitors' ad libraries weekly and out-ship them

Who You Are: Hands-on creative background: you came up as a copywriter, editor, or creator, and you can still do the work 3+ years in performance creative for paid social at DTC or ecom brands, or at a DR agency, and you've personally moved CPA or ROASYou've briefed editors and directed creators and shipped volume through them You speak in creative metrics unprompted: hook rate, hold rate, win rate You've used AI video tools yourself (Runway, Kling, Veo, HeyGen) and know what they're good and bad atPet, health, or wellness experience, or you can show us why your category transfersUS business hours, self-directed