Head of Growth Marketing

Compensation: $175,000 to $200,000 base depending on experience, plus significant performance-based pay tied to patient growth. Equity or profit share is open for the right person. Day to day: You are in Meta and Google every day, launching and scaling lead-generation campaigns, testing landing pages and booking flows, and checking cost per booked consultation against new patients in the CRM. You work with the clinic teams on how fast new enquiries are called back, and you give the Founder a clear read each week on what is working and what you would change next.

About the Company: The company owns and operates a growing group of clinics offering hormone therapy, longevity and metabolic health care, paid for directly by patients. The group is profitable, well capitalized and actively acquiring more practices. A telehealth brand is in development. Until now the clinics have grown without paid media. That is the opportunity: an established, profitable service with strong patient lifetime value and no acquisition engine yet.

The Role: This is the group's first growth hire. You will build the patient-acquisition engine yourself: Meta and Google campaigns, landing pages, tracking, and the feedback loop from the CRM back to the ad platforms. The goal is booked consultations, by form and by phone. You start with the Arizona clinic group, with a starting media budget of $30,000 to $50,000 a month and a mandate to scale it as the numbers prove out. From there you take the playbook to the other clinics and to the new telehealth brand. This is a hands-on builder seat. There is no team at first and no agency. You work directly with the Founder and the VP of Operations, and you are judged on outcomes, not hours or meetings.

What You Will Do: Build and run Meta and Google lead-generation campaigns yourself, in the accounts, every day. Build or direct landing pages and consultation-booking funnels, and test them continuously. Set up conversion tracking end to end: call tracking, form tracking, offline conversions and CRM-to-platform feedback, in a way that works for healthcare. Manage to patient acquisition cost and lifetime value, not platform metrics. Work with the clinic teams on speed-to-lead and the handoff from enquiry to booked consultation. Report clearly on spend, cost per booked consultation and new patients, and say what you would change next. Take what works in Arizona to the group's other clinics and its telehealth brand.

Required: You personally build and run Meta and Google campaigns today. A management title or strategy-only background does not substitute. Lead-generation experience: forms, calls and booked consultations. Strong direct-to-consumer performance marketers who can clearly make the transfer will be considered. You have built or directed landing pages and run structured tests on them. Conversion tracking and offline-conversion feedback to the ad platforms. You manage to acquisition cost and lifetime value. Comfortable as a solo builder. You have done this before and do not need a long ramp-up. Based in the United States.

Preferred: Patient acquisition for multi-location healthcare, wellness, med spa, dental or telehealth. Local or geo-targeted campaigns across multiple locations. Healthcare advertising policy on Meta and Google.