Multifamily Build-to-Rent Marketing Manager - Arlington

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information.*D.R. Horton, Inc.is currently looking for aBTR-Marketing Manager*. The right candidateis responsible for developing and executing a comprehensive marketing plan for D.R. Horton's Build-to-Rent (BTR) operations. This role will focus on design and implementation of impactful marketing strategies that resonate with prospective buyers, drive revenue growth, and elevate brand awareness. Essential Duties and Responsibilitiesinclude the following. Other duties may be assigned. Develop, execute, and refine a strategic marketing plan aligned with company goals for rental communities Drive engagement and brand awareness with our BTR Marketplace through a reliable, easy-to-use platform that creates superior experiences for BTR investors Facilitate visibility of investment opportunities with efficient presentation and follow-upReview marketing materials and coordinate property information packages prepared according to company guidelines and branding standards Identify opportunities to improve marketing processes, operational efficiencies, workflow management, content enhancement, and reporting Collaborate with internal and external teams to integrate digital marketing, communications (CRM), market knowledge, and research into successful rental community transactions Maintain and evolve branding standards, templates, and best practices for business development and marketing materials Work with business leaders to draft engaging visual, narrative, community-specific content Analyze performance and manage expenses to optimize ongoing marketing effortsSupport client engagement initiatives that strengthen business relationships. Maintain library of marketing collateral Guide the team on sales enhancement effortsSupport Multifamily marketing efforts nationally as opportunities arise and as directed Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company Ability to travel overnight Supervisory Responsibilities May have supervisory responsibilities Education and/or Experience Bachelor's degree in Marketing, Communications, Business Administration, Advertising, or related field required Minimum of 5 years of marketing and/or business development experience Demonstrate a desire to work independently and with various departments within the company High energy level, creativity, and ability to critically evaluate results Proven ability to innovate and implement through current and emerging technologies Ability to work under pressure and maintain professional demeanor Strong verbal and written communication skillsAbility to work successfully in a service-oriented environment with several stakeholders Organizational and time management skillsAbility to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications Proficiency with MS Office and email Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision The noise level is generally moderate