Senior Marketing Manager, Content Excellence Execution

Chief Marketing Officer, drives Genentech's digital marketing transformation across 5key focus areas. One of these focus areas is Content Excellence. The candidate in this role will report to the Content Excellence Lead and support the content creation engine of the future, as Genentech's 1Marketing organization undergoes an unprecedented, genAI-enabled transformation of its content creation processes. This role will execute content strategy at the enterprise level, impacting all Genentech brands and marketers by enabling the fast creation of impactful personalized content. Key Job Responsibilities Establish, evaluate, and iterate content creation workflows across asset types and use cases as applications expand and genAI technology evolves, collaborating with and seeking input from brand marketing to surface opportunities to improve content quality and efficiency. Support content activation activities, including measurement, identification of business needs, upskilling, content champion engagement, and change management to promote engagement and manage change effectively. Serve as the voice of the business to our in-house creative and production resource, influencing their evolution to ensure they are delivering core creative and operational support to 1Marketing with best-in-class quality, speed, and experience Play a core role in AOR governance, working alongside Procurement and Marketing Operations to establish and maintain effective processes for managing Agency of Record (AOR) partnerships, driving alignment with evolving 1Marketing content strategy. Partner with governance bodies such as the Promotional Review Committee (PRC) and Digital Governance Board to establish and evolve compliant, effective organizational standards and processes. Stay current with industry trends and emerging technologies, applying this knowledge to enhance the effectiveness of digital content. Contribute to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes. Lead and/or participate in flexibly deployed work teams across the CMG network, contributing novel ideas or approaches based on their areas of expertise. Work autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities/ Demonstrates Proficiency within the following Key Competencies Senior Marketing Managers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way) Customer Understanding- I'm always learning about my customers, what they need, and the world they live in. Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers. Strategy Development - I make smart choices about what efforts will help achieve customers' goals and our goals. Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action. Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact. Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way. Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together. Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience. Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.

The expected salary range for this position based on the primary location in California is $155,200 - $288,200. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.