Sr Automation Specialis

Overview In this role you will lead the strategy and execution of personalized, data-driven marketing journeys across digital channels to boost engagement and loyalty. You’ll combine technical platform expertise with marketing insight, shaping scalable SFMC solutions and cross-functional collaboration. You enable data-driven decision making through performance insights and optimization. This position offers hybrid work, opportunities to mentor teams, and a chance to influence demand generation in the financial services sector serving agriculture. Compensation / Benefitshybrid work model (up to 50% remote)medical, dental, vision, and other insurance 401k with company matchvacation, sick leave, holidays, parental leavelearning and development programsmentorship programs Responsibilities Strategize, execute, and optimize personalized customer journeys across email, SMS, web, and other channels Plan campaigns by translating objectives and audience needs into actionable SFMC solutions Collaborate cross-functionally to translate business goals into scalable campaign plans Own SFMC configuration and integrations with CRM systems to ensure data accuracy and compliance Lead campaign planning, testing, and performance reporting against KPIsOversee deliverability, engagement metrics, and regulatory compliance (CAN-SPAM, GDPR)Mentor team members, share best practices, and drive platform adoption across the organization Develop segmentation strategies and lead scoring for more effective demand generation Design and deliver dashboards and executive summaries to inform stakeholders Partner with marketing and data teams to optimize nurture flows and lifecycle journeys Stay updated on SFMC capabilities, industry trends, and implement innovative tools Key requirements 7+ years in marketing with demand generation and marketing automation exposure Hands-on experience with Salesforce Marketing Cloud and CRM integrations (Salesforce Sales/Service Cloud)SFMC certifications and deep knowledge of Email Studio, Journey Builder, Automation Studio, and Contact Builder Strong written/verbal communication and ability to tailor content for diverse audiences Experience with campaign builds from strategy to deployment and reporting Understanding of digital marketing concepts, data privacy and lifecycle marketingHTML skills for email templates; familiarity with analytics platforms (e.g., Datorama)Bachelor’s degree in marketing, communications, or related field; or equivalent Valid driver’s license Financial industry experience preferredstrong communicationcollaborationproblem solving Salesforce Marketing Cloud Email Studio Journey Builder