Demand Gen & Performance Marketing Strategist

Northern Trust is seeking a Strategist, Demand Generation & Performance Marketing/Digital Marketing to lead demand generation for Asset Management and Asset Servicing. You will execute multi-channel programs using Marketo, Salesforce, and Dynamics, and partner with sales, product, and content teams to boost brand awareness and revenue. The role requires strong data skills, campaign measurement, and governance with a focus on continuous optimization across the customer lifecycle.