Director of Product Marketing

onto innovationDorchester Center, MA

8 days ago

Occupations

Marketing Managers Market Research Analysts and Marketing Specialists Semiconductor Processing Technicians

Industries

Semiconductor and Related Device Manufacturing Semiconductor Machinery Manufacturing Other Electronic Component Manufacturing

$155,200.00 - $232,800.00

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About the role

Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers' critical path of progress by making them smarter, faster and more efficient. Job Summary & Responsibilities This role leads global field marketing for Onto Innovation's inspection portfolio across front-end, specialty devices, and advanced wafer/panel-level packaging. The position sits at the critical intersection of customer engagement, product strategy, and revenue growth, ensuring strong alignment between market needs, product direction, and ecosystem dynamics at our most strategic accounts. The leader will drive deep engagement with top-tier customers and partners to surface unmet needs, anticipate technology inflections, and translate field intelligence into actionable product and investment strategies. Success in this role will directly influence Onto's share gains in optical inspection, particularly in high-growth segments such as advanced packaging, heterogeneous integration, and AI-driven device scaling.

Core Responsibilities:

Field Marketing Leadership (Inspection Portfolio)
Own global field marketing strategy across Onto's inspection solutions spanning: Front-end wafer inspection (defect, process control, OCD/films adjacencies)
Specialty and power device applications
Advanced packaging (wafer-level, panel-level, heterogeneous integration)

Serve as the voice of the customer across major accounts, including top IDMs, foundries, and OSATs. Develop a structured field intelligence engine: Competitive positioning (KLA, AMAT, emerging regional players) Customer roadmaps (nodes, packaging transitions, yield challenges) Ecosystem shifts (materials, substrates, litho/etch dependencies) Translate insights into clear recommendations on: Where to invest (technology, applications, capacity) Where to deprioritize or exit Major Account & Ecosystem Focus Partner closely with Customer Success, Sales, and BU leaders to drive account-specific strategies for share gain. Lead preparation and messaging for TRMs / ERMs with top customers: Align technical differentiation with customer yield and CoO objectives Position Onto solutions within broader process flows (vs point tool selling) Identify and develop multi-product value propositions across inspection, metrology, and process control. Drive tighter integration across the ecosystem: Materials suppliers, equipment adjacencies, and packaging flows Ensure Onto's inspection capabilities are positioned as enabling—not just monitoring—process outcomes Key Deliverables of the Field Marketing Organization Defined and validated new use cases tied to measurable customer value (yield improvement, CoO reduction, cycle time) Clear competitive battlecards and differentiation frameworks for field teams Structured account playbooks for Top 10–15 customers High-impact TRM/ERM content aligned to customer roadmaps and decision cycles Input into product roadmaps reflecting field-driven priorities Market sizing and segmentation models by application (front-end, specialty, packaging) Cross-functional alignment between BU, Sales, and Service on growth priorities Product Marketing – All-Surface Inspection Portfolio Onto Innovation's all-surface inspection portfolio (edge and backside inspection) plays a critical and expanding role across wafer manufacturing and advanced packaging. ScopeLead product marketing for: Wafer edge inspection (defectivity, exclusion zone optimization) Backside inspection (contamination, particles, defects impacting yield/reliability) Applications spanning: Bare wafer production and incoming quality control (OQA) Front-end yield management Backside-driven yield losses in advanced packaging flows

Responsibilities:

Define and execute a 5-year growth strategy for all-surface inspection: Expand penetration in wafer fabs and substrate ecosystems
Capture emerging packaging use cases (e.g., backside contamination sensitivity in hybrid bonding, chiplet integration)
Quantify and articulate customer value propositions
Align the portfolio with broader Onto offerings (inspection + metrology + analytics) to create integrated solutions
Drive product positioning against competitors and alternative approaches (process changes vs inspection)
Partner with Engineering to influence roadmap priorities (throughput, sensitivity, automation, AI/analytics integration)

Qualifications: BS Degree or higher in related field, MBA highly desirable- Experience (12 years) in presenting to and working closely with semiconductor customers to understand on-wafer challenges around unpatterned / patterned inspection and communicating those challenges effectively a broader team- Hands-on experience in semiconductor wafer processing fab environment highly desirable- Hands-on experience in the specialty (Power, MEMS, RF, Analog, Photonics, CIS) is highly desirable- Comfortable presenting at conferences, writing blogs, writing technical articles, etc.- Advanced speaking and report-writing skills for effective communication are a MUST for this role- Must be able to travel at least 30% internationally to customer sites and engagements Why Join Onto Innovation? At Onto Innovation, we believe your work should matter—and so should your well-being. That's why we offer competitive salaries and a comprehensive benefits package designed to support you and your family. From health, dental, and vision coverage to life and disability insurance, PTO, and a 401(k) with employer match, we've got you covered. You'll also enjoy access to our Employee Stock Purchase Program (ESPP), wellness initiatives, and cutting-edge tools—all within a collaborative, inclusive culture where your contributions are valued and recognized. Compensation & Growth • Base Salary Range:$155,200.00 - $232,800.00, offered in good faith and based on experience, location, and qualifications. Additional Rewards: Annual bonus opportunities and potential long-term incentives tied to both company and individual success. Empowering Every Voice to Shape the Future: Onto Innovation is committed to creating a workplace where every qualified candidate has an equal opportunity to succeed. We evaluate applicants based on skills, experience, and potential - without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. We believe diversity of thought and background drives innovation and strengthens our team. Important Note on Export Compliance For certain positions requiring access to technical data, U.S. export licensing review may be necessary for applicants who are not U.S. Citizens, Permanent Residents, or other protected persons under 8 U.S.C. 1324b(a)(3).

Summary

Location: Wilmington-MA (Jonspin)

Type: Full time

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JOB OVERVIEW

Salary

$155,200.00 - $232,800.00

Experience level

Manager

Location

Dorchester Center, MA

Occupation

Marketing Managers

Industry

Semiconductor and Related Device Manufacturing

Posted

8 days ago

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