Chief Marketing Officer

About the Role: Key responsibilities include leading the overall marketing strategy and positioning for Magic Molecule, Skin Smart, and Clean Smart, ensuring each brand has a distinct voice, market fit, and growth plan.

Responsibilities: Brand Strategy & Positioning Lead the overall marketing strategy and positioning for Magic Molecule, Skin Smart, and Clean Smart, ensuring each brand has a distinct voice, market fit, and growth plan. Establish and execute comprehensive go-to-market strategies across DTC, Amazon, and retail. Develop and execute a cohesive brand strategy across a multi-brand portfolio, ensuring clear market positioning while navigating and aligning with distinct regulatory environments (e.g., FDA for skincare, EPA for disinfecting products).Performance Marketing Drive strategy across digital and performance marketing channels including Amazon, social media (Meta, Tik Tok), SEO/SEM, influencer, and paid media. Optimize full-funnel conversion strategies while building brand awareness and equity. E-Commerce & Retail Growth Own marketing strategies across both eCommerce and retail, with tailored growth plans for Amazon, DTC, and key brick-and-mortar partners including Target and other national retailers. Drive shopper marketing programs, field marketing support, and channel-specific messaging. Data-Driven Decisions Use data and analytics to optimize performance, track marketing ROI, and inform campaign development. Ensure marketing spend aligns with business objectives and continuously adjust to maximize return. Team Leadership & Collaboration Build, mentor, and manage a high-performing marketing team spanning brand, growth, creative, and insights functions. Foster a collaborative, entrepreneurial culture that thrives in high-growth environments. Brand Awareness Drive large-scale brand awareness campaigns, especially for Magic Molecule—ensuring resonance across priority audiences and channels. Partner with creative, content, and social media teams to deliver engaging and cohesive brand storytelling. Lead brand and channel strategy to maximize portfolio potential, balancing targeted need-state marketing with a broader “all-in-one” approach — tailored by channel to drive consumer relevance and growth. Growth Strategy & Planning Collaborate with the executive team to define and execute long-term brand strategies that support both top-line revenue and brand health. Balance short-term acquisition with long-term brand-building investments. Cross-Functional Collaboration Partner closely with product, sales, innovation, and operations to align marketing with product launches, sales initiatives, and retail execution. Support innovation pipeline planning and pricing strategy based on consumer insights and white space analysis.

Qualifications: Experience & Track Record 15+ years of experience in brand, performance, and eCommerce marketing across CPG or high-growth consumer brands. Proven track record scaling brands from ~$50M to $150M+ in revenue, ideally within Personal Care, Beauty, or Wellness. Strong omnichannel experience with a focus on taking digital-first brands into retail and expanding across Natural, Grocery, Mass, Prestige, and Specialty. Foundation in blue-chip CPG best practices with experience in scrappy, fast-paced startups. Demonstrated ability to evaluate brand architecture and channel dynamics to develop strategies that balance targeted need-state marketing with a broader “all-in-one” brand approach — adapting by channel where appropriate. Proven track record of identifying white space opportunities and crafting brand strategies to successfully compete across categories, need states, and distribution channels. Ability to define and operationalize meaningful KPIs that drive brand growth, performance marketing efficiency, and customer acquisition/retention. Skills & Leadership Expert in performance marketing, media buying, attribution, and ROI-driven strategy. Highly analytical with P&L ownership and financial fluency. Strong leadership presence with the ability to inspire, manage, and develop cross-functional teams. Clear communicator with a bias for action and a passion for building bold, purpose-driven brands. Education Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus. Pay range and compensation package Executive compensation and equity package. Ownership of a high-impact role. Be a part of a fast-growing, mission-driven brand family redefining clean personal care through science-backed innovation. Equal Opportunity Statement We are committed to diversity and inclusivity in our hiring practices.