Digital Content Specialist, Vehicle Service & Repair Group

Essential Job Function: Format, upload, and publish content in the CMS while ensuring SEO standards and UX best practices are met by tagging and categorizing content consistently. Select, source, and create appropriate images or graphics for web and social content using tools like Canva or Adobe Express. Convert long-form editorial into multiple formats (e.g., newsletters, infographics, threads) and update evergreen content for accuracy and relevance. Work with brand editors to manage content calendars and ensure timely delivery through collaboration with writers and editors. Collaborate with developers or digital teams to implement site updates and troubleshoot technical issues. Use analytics tools to track content performance, maintain dashboards, and analyze traffic trends to identify gaps and opportunities. Develop insights from performance data to guide future content strategies and distribution plans. Build and send newsletters, conduct A/B tests, and monitor engagement metrics such as open rates and click-through rates. Write, edit, and schedule platform-specific posts, maintain brand voice, engage with audiences, and monitor competitors and trends. Maintain editorial standards across brands and actively contribute to planning meetings and content ideation.

Core Competencies: Understanding of SEO/GEO, analytics, AI, Social Media platforms Good communication skills Multi-tasker Commitment to data-driven decision making and audience growth Comfort with Metrics and Data collection Knowledge/Skill/Ability: Writing and EditingSEO and AI proficiency Bachelor's Degree in English, Journalism, Communications or related field 3+ years Editorial experienceCMS and Newsletter experience preferred For this position, the salary range is $45,000 - $50,000. To all current EB2B employees: If you are interested in applying for this position, please apply through the company intranet job listings. Benefits at EB2B:We offer competitive benefits package including medical, dental, and vision 24/7 access to Telehealth servicesFSA and HSA pretax savings accounts Company paid life insurance and disability 401(k) with company match Paid parental leaveA generous PTO policy 12 paid holidays Tuition assistance Professional growth opportunities through continuing education Company Core Value Awards Employee Retail & Travel discounts EndeavorB2B is an equal opportunity employer. We are committed to providing equal employment opportunities in recruiting, hiring, training, promotions, compensation, and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, gender identity, genetic information or veteran status.