Digital Channel Lead Analyst - C13

Overview In this role you will lead the Mar Tech platform strategy for Citi's consumer banking marketing, shaping how technology enables personalized, omnichannel engagement. You will partner with marketing, analytics, risk, technology, product, and design to deliver digital-first solutions that meet business goals. You will own platform performance, integration, and governance while driving cross-functional initiatives. This is an opportunity to influence scale and experience across marketing channels using leading Mar Tech tools. You will work in a collaborative, data-driven environment focused on measurable customer impact. Compensation / Benefitsmedical, dental & vision coverage 401(k)life, accident, and disability insurancewellness programspaid time off including vacation, sick leave, holidays Responsibilities Platform Ownership: oversee Google Ad Manager and ensure alignment with business needs, performance, and user requirements Integrate data/content platforms with ad platforms (GAM, Live Ramp) for onsite and offsite marketing Tech Development: design, develop, test, deploy, and maintain platforms including data ingestion and real-time audience enablement via CDP and AJOOptimization & Upgrades: manage ongoing platform enhancements and content performance tuning Vendor Management: coordinate with third-party vendors and support teams to ensure smooth operations Performance Monitoring: implement tools to monitor and optimize platform performance User Support & Training: provide guidance to content authors, designers, and developers to maintain quality and usability Governance & Compliance: enforce content, usage, and permissions policies for security and data privacy Key requirements 6-10 years of experience implementing and managing Mar Tech across data, offer, content, and orchestration domains Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces for campaigns Customer-centric and tech-savvy product leadership with agile/efficient operational processes Proficiency in Agile/Scrum methodologies; change management for marketing adoption Platform management: track, measure, and manage Mar Tech performance and availability Analytical skills to evaluate digital performance and platform metrics Excellent communication, collaboration, and ability to explain complex concepts to non-technical stakeholders Bachelor’s degree; Master’s degree preferredexcellent communicationcollaborationorganizational skillsfront-end development (HTML, CSS, Java Script)APIs and integrations across Mar Tech & AdTech toolsGAM, Live Ramp, CDP, Adobe Journey Orchestration (AJO)