Lifecycle Marketing Manager

Overview In this role you will own the full-funnel lifecycle strategy to engage, retain, and grow members, prioritizing revenue and lifetime value. You will translate segmentation into personalized campaigns across owned channels (push, in-app, and out-of-app) and connect them with broader touchpoints. You will design and run data-driven experiments, measure impact, and share insights to guide next big wins. You will establish channel governance and collaborate across Product, Engineering, Analytics, Design, CRM, and more on cross-functional initiatives. Join a fast-paced, entrepreneurial team at Chime to help members progress toward their financial goals. Compensation / Benefitsbonus eligibilityequity packagecomprehensive health and wellbeing benefitsgenerous vacationwellness stipendparabolic parental leave up to 22 weeks (birthing) / 12 weeks (non-birthing) Responsibilities Own full-funnel lifecycle strategy from awareness to retention and growth Define segments and translate them into targeted campaigns across owned channels Run experiments (A/B and others) and measure impact to optimize evergreen and transactional communications Develop and steward channel guidelines and governance for quality communications ecosystem Collaborate with teams across Product, Engineering, Analytics, Design, CRM to deliver cross-functional initiatives Key requirements 4–6+ years in lifecycle, growth, or related marketing with end-to-end campaign experience Growth-oriented, business-first mindset focusing on revenue, LTV, and full funnel Proven track record building segments and running multi-channel campaigns (email, push, SMS, in-app)Strong experimentation skills and data-driven decision making Analytical skills with experience in performance analysis Cross-functional collaboration with significant independent judgment Experience with Braze and Looker (AI tools a plus)Self-starter, adaptable, creative problem-solvercross-functional collaborationdata-driven decision makinganalytical mindset Braze LookerA/B testing