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About the role

Supports category and proprietary brand innovation across retail, residential dining, catering and convenience channels. Helps develop marketing strategies, annual plans, menus, promotions and activation programs, coordinating with cross-functional teams and tracking results to improve performance. Support category and proprietary brand strategies for retail, residential dining and catering channels. Help plan annual marketing strategies and tactics for focus categories and brands. Contribute to creating, repositioning and refreshing menu categories and proprietary brands. Develop sales and operator training materials, rollout plans and program tools. Collaborate with product development, supply chain, operations, sales and other teams to launch and improve programs. Track initiative results, manage project timelines and budgets, and refine programs as needed. Category strategy development Brand strategy Marketing plan development Menu development Program development Promotional campaign development Marketing activation Sales training materials development Project management Marketing performance tracking

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JOB OVERVIEW

Salary

$55000 - 75000 per year

Experience level

Mid

Location

Chapel Hill, NC

Occupation

Market Research Analysts and Marketing Specialists

Industry

Food Service Contractors

Posted

3 days ago

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