Social Media Manager

The role: Own the public feed and the paid layer. You plan and publish, you answer the comments, and you run Meta and Google Display so the brand is not only “active” — it is generating inquiries. This is not a caption-only intern seat. You will be judged on consistent posting, response time, and whether paid campaigns produce leads at a cost we can live with. ResponsibilitiesOrganicManage Instagram, Facebook, and TikTok Content calendar 2–4 weeks out: stills, Reels/Shorts, carousels, project photos Write on-brand copy (California custom / modular / prefab; no generic “dream home” sludge) Schedule and publish in Meta Business Suite / native tools Light design in Canva; pull from photographer and job-site photos Monthly content report: what ran, what held, what to kill EngagementReply to comments and DMs within one business day during coverage hours Route leads via zapier to pipedrive and calendly. Light community watch: mentions, competitor posts, local housing news worth quoting Paid (Meta + Google Display / Demand Gen) Build, launch, and optimize campaigns: lead forms, traffic to site, retargeting Audiences: geo (service area), remarketing, customer lists / lookalikes when we have lists Creative testing: 2–3 ad variants at a time, not 20 abandoned ads Weekly spend and CPL snapshot; monthly: what we learned and what we change Conversion tracking hygiene (pixel / GA4 / lead form quality) — flag breaks, don’t ignore them No spend increases without a written reason Not in this roleBrand strategy from scratch (you execute an agreed voice) Full-funnel SEO or the website rebuild After-hours community management unless a campaign is live and we pay extra hours