About the role

We are looking for a Head of Marketing to define our clients marketing strategy and build a predictable, scalable engine for growth. This is a brand and messaging-first role — we need someone who can sharpen how the our client talks about itself and establish a category narrative that makes buyers move, then back it up with demand generation that produces pipeline. You will own the full marketing function: demand generation, product marketing, brand, content, field and partner marketing. But this is not a role for a manager of managers who delegateseverything. We need someone leading from the front — setting strategy and executing in afast-moving environment, building with a lean team, and using AI and modern tooling to punchwell above headcount. Your mission is to build a category-defining brand, create qualified pipeline, co-market withpartners, and equip their revenue organization to win. This Role Is Responsible For ● Owning our marketing strategy, operating plan, budget, and performance ● Building a predictable pipeline engine aligned with revenue goals ● Defining positioning, messaging, and category narrative ● Leading demand generation, product marketing, content, brand, events, partnermarketing, and marketing operations ● Establishing clear attribution, reporting, and accountability for marketing performance ● Building and developing a lean, high-performing marketing team
Key Responsibilities: Marketing Strategy and Leadership
  • Develop and execute a marketing strategy aligned with growth goals and$100M ARR trajectory
  • Translate company objectives into clear priorities, programs, budgets, and performancetargets
  • Build the marketing operating cadence and capabilities required to scale
  • Evaluate market trends, customer needs, and competitive dynamics to identify growthopportunities
  • Allocate resources toward the programs and channels with the greatest potential impact
  • Provide leadership with clear reporting on performance, risks, and opportunities Demand Generation and Pipeline
  • Own marketing-sourced and marketing-influenced pipeline targets
  • Build integrated campaigns across digital, content, events, partners, and account-basedmarketing
  • Partner with Sales to define target accounts, improve lead quality, and increaseconversion
  • Develop programs that support customer acquisition, expansion, and retention
  • Continuously test and optimize channels, campaigns, messaging, and offers using adisciplined, hypothesis-driven approach
  • Stand up AI-native workflows for content production, campaign execution, and reportingso a lean team can operate at the output of a much larger one Product Marketing and Positioning
  • Define and evolve positioning, messaging, and category narrative — this isthe single most important thing this hire will do
  • Translate technical capabilities into clear, compelling customer value for buyers who areskeptical of change
  • Develop a strong understanding of buyers, users, use cases, and competitivelandscape
  • Lead go-to-market planning for product launches and new capabilities
  • Equip Sales and Partnerships with messaging, collateral, competitive intelligence, andenablement
  • Build customer stories and proof points that demonstrate measurable business value Brand, Content, and Market Presence
  • Strengthen brand and establish a consistent, bold voice across channels
  • Develop a content strategy that builds awareness, educates the market, and generatesdemand
  • Increase visibility through thought leadership, public relations, events, andindustry participation
  • Oversee the website, organic search strategy, social presence, and digital experience
  • Drive category-level thinking - our client has an opportunity to define the narrative for anindustry being modernized Team and Cross-Functional Leadership
  • Recruit, develop, and retain a high-performing marketing team
  • Set clear expectations, establish accountability, and provide regular coaching
  • Partner closely with Sales on pipeline goals, campaign execution, and sales enablement
  • Collaborate with Product to bring customer and market insights into product strategy
  • Work with Partnerships on joint campaigns, co-marketing, and ecosystem development
  • Partner with Customer Success to support adoption, advocacy, retention, and expansion
Requirements:
  • 8+ years of B2B marketing experience, including leadership experience at a SaaS ortechnology company — ideally across a 20→200 or growth-stage arc where you had tobuild the plane while flying it
  • Brand and messaging-first orientation: you believe the narrative comes before thechannel, and you have experience building positioning for technical or complex productsthat had to win over skeptical buyers
  • Demonstrated success building marketing programs that generated measurable pipelineand revenue — you've been held accountable to a pipeline number and hit it
  • Generalist profile: experience spanning product marketing, demand gen, content, andbrand — candidates who are strong in only one lane are not the right fit
  • Hands-on operator who can set strategy and execute; not a manager of managerswaiting for a large team to build under them
  • Fluent, hands-on use of AI tools in your actual workflow — building agentic workflows, prompting for content or analysis, or using AI to scale a lean team; you should be able tospeak concretely to what you've built, not just that you "use AI"
  • Strong command of marketing analytics, attribution, funnel metrics, and budgetmanagement
  • Excellent written and verbal communication; able to translate complex technical valueinto clear narratives for buyers, executives, and the board

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JOB OVERVIEW

Experience level

Manager

Location

Colorado Springs, CO

Occupation

Marketing Managers

Industry

Advertising Agencies

Posted

today

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