Fractional VP of Marketing & Enterprise Growth

Remote: United States

Job Type: Fractional / Contract Expected Commitment: Approximately 10–15 hours per week

Compensation: $4,000–$7,500 per month, based on experience, healthcare relationships and expected time commitment. Potential additional performance-based compensation may be available for defined enterprise business-development outcomes.

Benefits: Flexible schedule This Is Not a Traditional Fractional CMO Position We are not primarily looking for someone to manage SEO, paid advertising, social media or consumer lead generation. We need a healthcare executive who understands complex healthcare workflows and can translate that understanding into enterprise opportunities and strategic partnerships. The right person should be equally comfortable discussing Care Bridge with a Medicaid consultant, MCO executive, health-system leader, national home-care organization or healthcare technology company. National Target Markets Medicaid / HCBS / LTSS: Medicaid organizations, MCOs, AAAs/ADRCs, waiver administrators, case-management organizations and related entities. Hospitals / Care Transitions: Hospitals, health systems, discharge/case-management departments and care-transition ecosystems. Large Home-Based Care & Post-Acute Providers: Home care, home health, hospice, palliative care, PACE and large HCBS organizations seeking better client acquisition, conversion and continued participant/family engagement. Medicare / Value-Based / Complex Care: Medicare Advantage, ACOs, population-health organizations, risk-bearing provider groups and complex-care programs. Community & Social-Service Navigation: Organizations coordinating community healthcare, disability, senior, transportation, nutrition and other support services.

Key Responsibilities: Lead and refine Care Bridge's national enterprise go-to-market strategy. Develop differentiated positioning and messaging for each target vertical. Build relationships with senior healthcare decision-makers. Build and activate a national network of healthcare consulting firms that can introduce or incorporate Care Bridge into existing client engagements. Identify strategic integration and distribution relationships within the healthcare technology ecosystem. Personally participate in executive outreach, discovery meetings and partnership development. Identify workflow problems where participant engagement breaks down and translate them into Care Bridge use cases. Develop pilot opportunities with measurable objectives. Help structure enterprise pricing and partnership strategies with Care Bridge leadership. Direct the development of enterprise presentations, case studies, Linked In thought leadership and executive outreach. Coordinate internal and contracted marketing resources supporting enterprise growth. Develop a measurable enterprise pipeline and repeatable national go-to-market model. Ideal Background Approximately 7+ years of relevant healthcare experience, preferably including senior responsibility for enterprise growth, strategy, partnerships, product marketing, business development or market development. Highly relevant experience includes: Medicaid / HCBS / LTSS Medicaid managed care / MCOs Healthcare enterprise technology EVV or home-care technology Hospitals and care transitions Home health, home care, hospice or post-acute care Medicare Advantage Value-based care / ACOs Population health Healthcare consulting Healthcare strategic partnerships Experience working at or with Medicaid health plans, state programs, HCBS technology companies, health systems, healthcare consulting firms, national home-based-care organizations or enterprise healthcare technology companies is particularly valuable. Existing relationships in these markets are a significant advantage. This is a hands-on fractional executive position. The successful candidate will personally help originate relationships, participate in discovery conversations and advance enterprise opportunities.