Senior Adobe Target Developer

Roles & Responsibilities: Design and implement A/B, MVT, and personalization campaigns using Adobe Target. Integrate Adobe Target with Adobe Analytics, RTCDP, Audience Manager, and other Adobe Experience Cloud solutions. Develop custom JavaScript/TypeScript, HTML5, and CSS3 for personalized experiences. Implement Adobe Target APIs including Delivery, Profile, Admin, and Recommendations APIs. Configure and manage Adobe Launch/Data Collection and data-layer integrations. Support SPA implementations using React, Angular, or Vue.js. Troubleshoot and optimize Adobe Target activities for performance, scalability, and reliability. Collaborate with Product, Marketing, Analytics, and Engineering teams.

Required Skills: 5+ years of frontend development experience, with 3+ years of Adobe Experience Cloud experience. Strong hands-on expertise in Adobe Target, personalization, experimentation, and optimization. Advanced JavaScript/TypeScript, HTML5, and CSS3 skills. Experience with Adobe Web SDK, at.js, AEP Mobile SDKs, and server-side implementations. Experience with API integrations and custom data-layer development. Strong troubleshooting, analytical, and problem-solving skills. Excellent communication and cross-functional collaboration skills. Preferred Bachelor’s degree in Computer Science, IT, or related field. Adobe Certified Expert (ACE) or Adobe Target certification. Experience with enterprise-scale recommendation and personalization solutions. Experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).