Senior Associate, Private Wealth Client Marketing

Overview As Senior Associate, Client Marketing, you will shape and deliver coordinated campaigns for Harbour Vest’s Global Private Wealth business. You translate fundraising priorities and audience insights into targeted, data-driven programs across global wealth audiences. You will help establish scalable campaign workflows and processes across regions to ensure consistent execution. This role blends strategic thinking with hands-on marketing to drive client acquisition, engagement, and pipeline growth in a collaborative, inclusive culture. Compensation / Benefitshybrid work arrangementremote workdaysdiscretionary annual bonuslong-term reward programsretirement benefitshealth insurance Responsibilities Build coordinated marketing campaigns aligned with GPW fundraising priorities to support client acquisition, engagement, and pipeline development Translate inputs from IR, leadership, and product marketing into concepts, messaging frameworks, and channel plans Define audience strategies across global wealth segments (home office, platform, wirehouse, RIA, private bank, financial advisor groups)Partner with Commercial Operations to use internal/third-party data for segmentation, personalization, and measurement Develop campaign journeys and sequencing across the prospect and client lifecycle Deploy campaigns across channels (email, web, paid media, social, advisor communications)Incorporate events into broader campaigns (audience targeting, pre/post-event communications) without owning on-site execution Coordinate development and adaptation of campaign materials (emails, landing pages, assets, collateral)Manage timelines, dependencies, workflows, reviews, and approvals for timely delivery Collaborate with regional IR, Marketing, Commercial Ops, and compliance for cross-market consistency Track results and apply insights to refine targeting, messaging, sequencing, and channel strategy Contribute to scalable campaign processes, documentation, reporting practices, and guidelines Key requirements 5–8 years of marketing experience in asset management, alternatives, or financial services Experience with audience insights, targeting, and personalization Strong collaboration and cross-regional work experience Excellent organizational skills and ability to manage campaigns across channels Bachelor of Science (or equivalent)Fluency in wealth audiences with US market knowledge and global applicabilitystrategic thinkingcollaborativehighly organizedaudience segmentationcampaign strategy and executionchannel planning across email, web, paid media, social