Director, Customer Lifecycle Marketing (Open to Remote, Continental U.S.)

Overview In this Director role, you will lead omni-channel lifecycle marketing initiatives that translate client business goals into measurable ROI. You’ll serve as a trusted advisor to client teams, shaping strategy and ensuring programs span across media and channels. You’ll apply advanced data and CRM capabilities to craft personalized customer experiences and drive growth. This position offers impact across diverse industries while partnering with cross-functional teams to turn ideas into executable plans. Compensation / Benefits Medical, vision, and dental insurance Life insurance Short-term and long-term disability insurance 401kFlexible paid time off At least 15 paid holidays per year Responsibilities Lead the development and delivery of strategic, omni-channel marketing plans Translate new technology (1st party data marketing, CRM) into client-ready ideas Understand vertical-specific differences to tailor marketing approaches Build trusted, long-term client relationships with executives Deliver meaningful client value through best-practice solutions and original thinking Collaborate with account management, operations, creative, analytics, and partner agencies to execute plans Identify data points and metrics to demonstrate ROI and business impact Key requirements Bachelor’s Degree (Required)8+ years in data-driven marketing focusing on CRM, direct mail, email, and online/offline media strategy Hands-on data-driven experience across the customer lifecycle 5+ years in an agency or consulting environment Strong data interpretation and actionable insight delivery Proficiency in Excel Knowledge of Braze, Salesforce Marketing Cloud, or similar CRM platforms (Nice to have)Excellent writing, presentation, and client-facing skills Attention to detail and ability to incorporate feedback iteratively Strong multitasking, networking, time management, and interpersonal skills Self-starter with curiosity, drive, and persuasion Experience in a matrixed organization Willingness to travel 20-30%client relationship managementeffective communicationproblem-solvingdirect mailCRMBraze