Director of Marketing

Role Overview: Splan is looking for aDirector of Marketingto lead digital marketing, brand experience, and demand generation initiatives. This role will own Splan’send-to-end digital presence —from website and campaigns to content, SEO, tradeshows/events, and conversion optimization. You will play a key role in building amodern, high-impact digital experiencethat drives awareness, engagement, and pipeline growth across enterprise buyers and partners.

Key Responsibilities: Digital Experience & Web StrategyOwn and continuously optimize Splan’s website foruser experience, storytelling, and conversion Manage site architecture, landing pages, and campaign microsites Drive SEO/SEM strategy to improve organic visibility and inbound traffic Demand Generation & CampaignsPlan and execute multi-channel marketing campaigns (digital, ABM, email, paid media, social) Partner with sales to drivepipeline generation and account-based marketing (ABM) Content & BrandDevelop compelling content including thought leadership, blogs, case studies, and product messaging Elevate Splan’s brand positioning inPIAM, Agentic AI Physical Security, Mobile Credentials and security convergence Ensure consistent messaging across all digital touchpoints Partner & Ecosystem MarketingCollaborate with industry leading partners in Identity and Access Management, Physical Access Control Systems and channel partners on joint GTM campaigns Support co-marketing initiatives with GSIs like Accenture, Deloitte, PWC, Convergint, Sage, Securitas etc Drive partner-led awareness and co-branded digital programs Analytics & OptimizationTrack, analyze, and report on campaign performance, website metrics, and ROI Use data-driven insights to continuously optimize campaigns and user journeys Manage marketing automation and CRM integrations Events & Digital EngagementSupport major industry events (e.g., ISC West) with digital campaigns and follow-ups Drive webinars, podcasts, virtual events, and online engagement programs

Qualifications: Experience5–10 years inB2B marketing, digital marketing, or growth marketing in SaaS, cybersecurity, or enterprise tech Proven track record of drivingdigital demand generation and pipeline growth Experience managing websites, SEO/SEM, and marketing automation platforms SkillsStrong understanding ofdigital marketing channels and buyer journeys Experience with tools like HubSpot, Marketo, Salesforce, Google Analytics, etc. Ability to blendcreative storytelling with data-driven execution Strong project management and cross-functional collaboration skills PreferredExperience inIAM, IGA, cybersecurity, physical security and AI Familiarity with partner marketing and alliance ecosystems Exposure toAI-driven marketing tools and personalization strategies Success MetricsWebsite traffic growth and conversion rates Marketing-sourced and influenced pipeline Campaign ROI and cost per lead (CPL) SEO rankings and inbound lead growth Engagement metrics across digital channels

Why Join: SplanBe part of a high-growth company shaping the future ofAI-driven security and identity Opportunity to build and scale aworld-class digital marketing engine High visibility role with direct impact on revenue growth Collaborative, fast-paced, innovation-driven culture

How to Apply: Submit your application online with an updated resume and send it to careers@splan.com .Qualified candidates will be contacted for the next steps.

Work Location: 39899 Balentine Drive, Suite# 109 Newark, CA 94560, US