Social Media & Video Content Specialist
threshold brandsDenver, CO
$60,000 - $65,000 per yearAPPLY NOW
Social Media & Video Content Specialist
threshold brandsDenver, CO
yesterday
Occupations
Media and Communication Workers, All OtherMarket Research Analysts and Marketing SpecialistsPublic Relations Specialists$60,000 - $65,000 per year
APPLY NOWAbout the role
Content Creator Threshold Brands is a platform of 10 home service brands across the US and Canada. Behind every one of those territories is an owner who bet on themselves, and most of their best stories have never been filmed. You will be on the road about once a month, flying to franchise locations to capture real footage of real crews doing real work, then turning it into content that performs. You will also teach franchise owners how to shoot for themselves, so the content keeps coming after you leave. We are not chasing cinematic. We are chasing authentic. A sharp iPhone clip of a tech explaining what he just fixed will beat a polished brand film every time in this category, and we would rather ship twenty of those than agonize over one. This is a lean team. Your ideas will get made.
What you'll do:
Travel to franchise locations roughly monthly to shoot photo and video, then edit and publish it Train franchise owners and their teams to capture usable footage on their own phones Cut short-form and mid-form video for social: reels, shorts, testimonials, job-site clips, thought leadership Own the content calendar across Linked In, Instagram, and Facebook while staying loose enough to jump on trends Repurpose longer content from interviews, events, and conventions into social assets Use AI tools to move faster on transcription, captions, cutdowns, batch versioning, and first-pass edits Track what works, kill what doesn't, and tell us why
What you need:
1-3 years creating social content. Internship, agency, freelance, or in-house all count. Real video editing chops in Premiere, Cap Cut, After Effects, or similar. Evidence you have grown or genuinely engaged an audience somewhere. Fluency with current AI tools. Comfort walking into a business you have never been to and getting people on camera who did not wake up wanting to be on camera. That last one matters more than everything above it. A lot of this job is standing in a warehouse in Tampa convincing a guy who has run his business for 20 years that filming himself is worth 15 minutes.
Nice to have:
Experience with franchising or home services. On-camera comfort, or experience directing people who have none Photography beyond phone level About AI at Threshold We want you using AI constantly on the production workflow. We do not want AI generating the content itself. Synthetic footage and cloned voiceover undercut the exact thing that makes this work.
What success looks like:
Engagement and follower growth trend up quarter over quarter Content looks like it came from inside the business, not from a marketing department Wage Range: $60,000 - $65,000 Threshold Brands is an Equal Employment Opportunity Employer that maintains a diverse and inclusive work environment.
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JOB OVERVIEW
Salary
$60,000 - $65,000 per year
Experience level
Senior
Location
Denver, CO
Occupation
Media and Communication Workers, All Other
Industry
Other Services Related to Advertising
Posted
yesterday
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