Marketing Director

Job Responsibilities: Develop marketing strategy & organizational direction Conduct market research to guide company leadership/decision making Develop strong working knowledge of company products Lead customer segmentation, campaign development, and go-to-market plan & roll-out Incorporate AI-enabled marketing tools Develop & maintain business alignment with the sales team & leadership Own go-to-market execution, from cradle to grave Measure key initiatives across the department and organizational impact Responsible for planning, budgeting, hiring, training, & managing resources Manage annual departmental budget Build brand awareness & positioning Partner with international marketing leaders Manage digital marketing, including social media & content marketing Manage & organize company conferences, trade shows, & major marketing events Manage marketing projects from cradle to grave Support sales & lead generation initiatives Other duties as necessary