Content Marketing Specialist

Marketing Content SpecialistThis position is a key contributor to EBQ's marketing team, responsible for crafting compelling copy across a variety of content formats, including blog posts, e-books, whitepapers, infographics, emails, social media, SEO content, and more. Your primary goal will be to elevate our clients' brands, drive engagement, and enhance their overall marketing impact.Position ResponsibilitiesConduct research and contribute to the development of content marketing strategies that clearly align with business objectivesPerform ongoing keyword research, including discovery and expansion of keyword opportunitiesOptimize copy and landing pages for SEOResearch and implement content recommendations for organic SEO successGain a solid understanding and knowledge base of your client's industry and the tone they want to strike with their audienceCreate/re-purpose high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itselfWrite and edit blog posts, case studies, whitepapers, one-pagers, landing pages, and emailsEnsure search engine optimization of contentWork with visual design team to ensure that the content creation aligns with the visual elementsPromote and curate content on social mediaManage and utilize core marketing technologies and platforms, including but not limited to WordPress (WPBakery/Elementor), SEMrush, MOZ, etc.Consistently achieve or exceed monthly target(s) established by supervisorRetain training and direction from managementAdhere to company policies and valuesWork effectively in a collaborative work environment and professionally represent EBQ to clientsPerforms other duties as assignedMinimum QualificationsHighly motivated and disciplined self-starter with excellent oral and written communication skillsProven background in content marketing or copywritingBS/BA in Marketing, Advertising, Journalism, PR, or Communications. Equivalent work experience will also be consideredTrack record of creating content of different formatsExperience working with other marketers in a team environmentFamiliarity with SEO practicesKnowledge of SEM as it relates to PPC campaignsProcess-orientedProficiency in the following areas is desirable but not required:Google AdWords strategy and administrationThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Must be able to lift 15 is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. No visa sponsorship is available for this position.If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact 512-637-9696 for assistance.