Product Lead: Marketing Attribution & Performance
ukgFrankfort, KY
Product Lead: Marketing Attribution & Performance
ukgFrankfort, KY
yesterday
Occupations
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersIndustries
Software PublishersMarketing Consulting ServicesCosmetics, Beauty Supplies, and Perfume RetailersAbout the role
UKG is seeking a Lead Product Manager for Marketing Attribution & Performance to own the product vision, strategy, roadmap, OKRs, and outcomes for marketing measurement initiatives. You will define how to measure marketing-sourced and marketing-influenced impact using first-touch, last-touch, multi-touch, incrementality, and MMM approaches.
You will translate business needs into epics and stories, lead MVPs, build a capability roadmap, and collaborate with Data Science, Analytics, Engineering,
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JOB OVERVIEW
Experience level
Manager
Location
Frankfort, KY
Occupation
Marketing Managers
Industry
Software Publishers
Posted
yesterday
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