Marketing Data Analyst

Overview In this role you will drive marketing performance analysis and conversion optimization for MIT Open Learning. You’ll partner with Marketing and Content teams to implement a measurement framework across the funnel, guiding strategy with KPI insights. You will integrate data from multiple sources to deliver a connected view of performance and build dashboards for cross-team visibility. Your work on attribution models will show how organic content moves users from discovery to paid offerings. This is a hands-on, cross-functional role that combines analytics, storytelling, and impact at scale. Responsibilities Develop and maintain a comprehensive marketing measurement framework across the funnel from content discovery to course purchase Integrate data from multiple sources (e.g., Hubspot, Google Analytics, social channels, Post Hog, enrollment data) to create a connected view of performance Implement and manage custom event tracking across web and product analytics platforms to answer marketing questions with accurate data Build and maintain dashboards (Tableau preferred) and design clear reports for day-to-day execution and leadership reviews Build attribution models to track how organic content drives traffic through the funnel toward free and paid offerings Key requirements Bachelor's degree in related field with research methods and statistical analysisat least seven years of experience in data analysis across collecting, cleaning, analyzing, evaluating, and synthesizing large datasetsexperience producing effective, well-organized reportsin-person work on MIT campus in Cambridge, MA minimum two days per weekstrong collaboration across Marketing, Content, and Course teamsclear communication of complex data insightsproblem-solving mindsetdata analysis and synthesisdashboard development (Tableau preferred)measurement framework design