Vice President, Strategy
publicis mediaBrooklyn, NY
About the role
Overview:
In this role you will lead a Strategy team for a major pharmaceutical account, guiding integrated media planning and client partnership. You will translate business objectives into data-driven media solutions and oversee strategic direction across channels. You’ll drive the annual planning process, mentor a high-performing team, and ensure cross-functional alignment to deliver measurable impact. This is a chance to shape strategic frameworks, elevate client outcomes, and contribute to PHM’s mission of data-driven storytelling in healthcare. Compensation / Benefits medical coverage dental vision disability 401K parential and family care leave
Responsibilities:
Own overall media strategy, planning approach, and strategic direction across accounts Develop integrated media strategies based on audience insights, market dynamics, objectives, and performance data Guide channel decisions, investment allocation, and planning recommendations Lead annual planning and deliverables Serve as senior strategic advisor and primary point of contact for client media investments Collaborate with cross-functional leadership to align deliverables Champion innovation in planning approaches, tools, and methodologies Provide thought leadership through frameworks and industry perspectives Lead senior-level client interactions and strategic discussions Mentor and develop the Strategy team, ensuring clear roles and best practices Foster cross-functional collaboration with Activation, Analytics, Investment, Ad Ops, and Client Leadership Identify opportunities for organic account growth and support new business initiatives
Key requirements:
10+ years of media planning and strategy experience 6+ years of leadership and people management experience Deep cross-channel media planning experience Pharmaceutical, healthcare, or life sciences marketing experience preferred Proven ability to lead complex client relationships and influence senior stakeholders Strong strategic thinking, problem-solving, and decision-making Exceptional communication, presentation, and storytelling Ability to collaborate effectively across functions exceptional communication storytelling leadership data-driven strategic planning audience insights synthesis cross-channel planning
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JOB OVERVIEW
Experience level
Manager
Location
Brooklyn, NY
Occupation
Marketing Managers
Industry
Advertising Agencies
Posted
today
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