Consumer Researcher
virtual vocationsNew York, NY
Consumer Researcher
Occupations
Market Research Analysts and Marketing SpecialistsSurvey ResearchersSocial Science Research AssistantsIndustries
Marketing Research and Public Opinion PollingMarketing Consulting ServicesResearch and Development in the Social Sciences and HumanitiesAbout the role
Seeking a Freelance Consumer Researcher to work remotely on a contract basis, the role involves independently managing research initiatives to understand customer motivations for buying, selling, and trading pre-owned gear, while collaborating with marketing teams to translate insights into actionable strategies.
Key responsibilities:
Conduct moderated customer interviews to gather insights on motivations, objections, and trust signals related to Used/Trade customers
Design and execute unmoderated tests on ads and landing pages to identify areas for improvement and user confusion
Analyze heatmap and click data to provide specific recommendations for enhancing user experience on landing pagesRequired qualifications 3+ years of consumer or UX research experience
Proven ability to conduct moderated interviews and derive actionable insights
Experience with unmoderated testing platforms and heatmap analysis tools
Strong survey design skills, including writing unbiased questions and analyzing results
Ability to work independently and manage participant recruitment effectively
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JOB OVERVIEW
Experience level
Senior
Location
New York, NY
Occupation
Market Research Analysts and Marketing Specialists
Industry
Marketing Research and Public Opinion Polling
Posted
2 days ago
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