Principal, Mid-Market Content Strategy

Overview As Content Strategy Principal at Intuit, you own the end-to-end content architecture for the mid-market audience, aligning content to buyer journeys and personas. You’ll shape messaging across campaigns, field, web, and sales channels, acting as the bridge between audience insight and marketing execution. You’ll drive a scalable content supply chain and establish measurement to continuously improve impact on pipeline and engagement. This is a high-impact, principal IC role that informs strategy and elevates content quality. Compensation / Benefitscompetitive compensationbonus eligibilityequity rewardsbenefits packagepay-for-performancecareer growth opportunities Responsibilities Own the end-to-end mid-market content strategy from awareness to advocacy across formats and channels Develop detailed persona definitions for the mid-market buying committee grounded in research and customer conversations Map content to journey stages, identify gaps, and drive a prioritized content roadmap Collaborate with demand generation, field marketing, and ABM to ensure content fuels campaigns and has a distribution plan Define the mid-market narrative and messaging framework with product marketing, translating product capability into pain-point-led stories Establish content performance measurement to guide strategy and optimization Build a scalable content supply chain with briefs, standards, reuse/atomization, and AI-enabled capabilities Editorially ensure content speaks to buyers and not just product Set strategy that guides multiple teams and maintains high quality across contributors Key requirements 10+ years in content strategy, content marketing, or integrated marketing for a B2B audience, with mid-market or enterprise SaaS/fintech experience Mastery of persona- and journey-based content design Portfolio spanning thought leadership, assets (gated/ ungated), web journeys, nurture content, event narratives, and sales enablement content Strong analytical instincts to use engagement, conversion, and pipeline data to optimize content Experience as a principal-level IC, setting strategy and influencing without authority Exceptional editorial judgment and ability to elevate agency and internal creators Familiarity with SEO/AEO, AI-powered content operations, and CMS/martech workflows for scalable content productionstrategic thinkingeditorial judgmentability to influence without authoritySEO/AEOAI-powered content operationsCMS/martech workflows