Principal Analyst, Marketing, Media & Ad Tech Briefings

Overview In this role you will steer EMARKETER’s Marketing, Media & Ad Tech coverage as a senior analyst and team lead. You will shape daily briefings and real-time reports, contribute content to subscriber newsletters, and translate complex data into digestible insights. You will bridge research with high-impact media, influencing how executives understand evolving technologies and strategies. This role blends editorial leadership with data storytelling to drive audience engagement and strategic decisions. Compensation / Benefits Unlimited PTO10 paid holidays 16 weeks of parental leave Medical, dental, and vision insurance 401(k) with match Commuter benefits Responsibilities Lead and mentor a team of analysts to produce world-class newsletters on Marketing, Media, and Ad Tech Serve as final authority on published content ensuring persuasiveness and forward-looking insights Author daily newsletter articles, reports, and presentations with definitive industry takes Create data-centric charts and graphics to elevate storytelling Represent the brand at industry events, on social media, and with global news outlets Collaborate with product, sales, and data teams to refine content strategy based on engagement metrics Key requirements 5+ years in editorial or research leadership within digital publishing or business intelligence Proven experience crafting authoritative business content across marketing, media, or ad tech in a fast-paced environment Strong understanding of marketing, media, and generative AITrack record coaching content contributors with constructive feedback Public speaking experience at events, client briefings, or webinars Strong analytical reasoning and ability to translate complex data into coherent narratives Experience using engagement metrics (e.g., Open Rates, CTR) to guide content strategyexceptional communicationmentorship and coachingpublic speakingdata visualization and storytellingdata interpretation and narrative constructionability to anchor editorial decisions in audience metrics