Director YouTube Video Creative Marketing Strategy

The Opportunity: You will lead the creative and strategic vision for YouTube (and adjacent video platforms), owning the entire content lifecycle — from concept to production to monetization. Reporting directly to the CEO, you'll drive a high-impact video strategy that fuels audience growth, engagement, and revenue across digital media, courses, community, and live events.

Key Responsibilities: Define and execute the multi-year YouTube and video growth strategy for the brand. Lead production of long-form and short-form video content: educational, inspirational, and entertaining storytelling that aligns with the company's tone and mission. Build, lead, and mentor a world-class team of creative, production, and editing professionals. Partner with Growth, Marketing, Product, and Community teams to align video initiatives with the company's funnel, metrics, and monetization goals. Use analytics and viewer insights to optimize watch time, engagement, retention, and conversion. Experiment with innovative formats, interactive content, and live events to expand reach and brand impact. Maintain a high creative standard while ensuring measurable commercial outcomes. BluZinc A-Player Criteria We are only considering A-Players who: Have 5–10+ years of senior creative or video leadership experience within eLearning, online courses, coaching, or digital media companies. Have spotlight achievements, such as: Scaling a YouTube channel from